Recession Marketing - A Business Coaches opinion

The "recession" is hooey!

How's that for a starter? Brian Tracy, the backbone of our coaching group, has a great quote..." the media has accurately predicted 18 of the last 2 recessions". Hmmm...

Tough times are here, but some good ones are here as well.

Look, the only people talking about the recession are reporters that work for some other guy. That "guy" runs a business that sells advertising. I'd listen to him.

Sure, some industries will be affected. Credit based industries or people may be affected. Employees are pawns in that game. Banks and Lenders are still doing business, but now, they're not as loosey goosey with their products. They quickly let go of the people in light of the credit issues we've read about. So, yes, finding money may be tougher.

But not impossible. Why not look at alternate sources of capital?
Factoring
Systems for How to Improve your Accounts receivable
Shorten your sales cycle
Business Process

But who is going to benefit in the next 2 ,3 10 years?

Here's our list. These businesses, as long as they are wise and take advantage of the opportunity, will prosper:

•Oil ,Energy Sectors and Suppliers.
•Efficiency “anything”
•Power
•Furniture Manufacturers
•Outsourced HR or Technology-over- people solutions
•Electric Bikes
•Trades! Renovators vs. Builders
•Engineers, Inspectors, Suppliers
•Seniors Industry
•Home Care Health care
• RV’s &/ or Holiday land
•Seniors Recreation
•Pharmacy, med, Psuedo med. ( eyes, ears, senses, vanity)
•Mobility supplies ( Scooter Store, etc)
•Consumer Credit ( yes, we said that!)
•Restaurants for seniors, adults, value pricing
•Consumer Credit
•Vanity Marketing Companies, products and services. If any gap in have or have not appears, people want to look like they are in the "have " group. Sell to them!
•Watch for these phrases in mktg…
•Now that you have equity in your home, use it for this…..
•Now that the kids are gone…
•Web sites – Tech vs. Entrepreneur
•Youth marketing
•Education facilities
•Sylvan, Huntington, etc

Thanks for checking in!
Steve Thompson
President,
FocalPoint Business Coaching, powered by Brian Tracy
http://www.focalpointcoaching.com/
www.askabusinesscoach.blogspot.com
http://www.stevethompsonfocalpointcoaching.blogspot.com/