A tip on How to Accelerate your Business Results
Here’s something a business coaching client asked me recently that really made me stop and think. She asked why she was still losing clients when she’s careful and methodical in her dealings with them. At first, I thought she might be feeling the effects of a soft market. Then I backed up and considered the words she chose, “careful” and “methodical”.
I then asked her whether being careful and methodical might mean it takes her longer than her competitors to deliver what her clients need. You see, doing what business coaches do all these years has tuned me in to some code phrases clients use that obscure the real problem. Sure enough, her “careful” and “methodical” sales process was actually slowing down delivery, several weeks in some instances.
I’ll tell you what I told her—in today’s market, if you can’t deliver your product quickly, get ready for hard times! The speed of business has moved into overdrive due to improved technology. Any business team not on board with that reality is going to get mowed down by their competition.
That’s why Brian Tracy, has Acceleration as part of his Grand SLAM Formula . Accelerating your efforts to satisfy your customers’ needs, according to Tracy, is a sure way to stay ahead in your market. Hanging on to inefficient business processes, on the other hand, lets your clients know their needs are secondary to yours. To really put it into perspective, think about which kind of company you prefer to do business with.
So the lesson for the day is this: cross all your “T’s” and dot all your “I’s” so that your quality standards don’t slip, but find ways to do that as quickly as possible if you want to keep driving in the business fast lane.
I hope you’ll send me your comments on slow business processes you’d like to improve. I’d love to talk to you about how a professional business coach can help you streamline them.
Steve Thompson,
President,
FocalPoint Coaching, powered by Brian Tracy
Wednesday, February 4, 2009
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